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PayPal to acquire shopping and rewards platform Honey for $4B

313 点作者 i0exception超过 5 年前

30 条评论

danShumway超过 5 年前
How does Honey make money, aside from the obvious data collection?<p>I know a few people who use it, and I&#x27;ve cautioned them in the past that I can&#x27;t think of any savory business model that would make this profitable.<p>Is there one? Is it just tracking purchases for advertisers, or is there some other monetization strategy I&#x27;m missing? Their main site says they make commissions, but I don&#x27;t know how to square that with the way consumers use it -- which is to find coupons from other sites.<p>Honey isn&#x27;t like a credit card, is it? If I&#x27;m a retailer, I don&#x27;t know why I&#x27;d pay a company money for them to scrape coupons from other sites -- and it&#x27;s not like Honey is going to stop scraping coupons for my products if I don&#x27;t pay them money, right?
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wp381640超过 5 年前
I pulled the Honey extension a while ago to poke through it in order to better understand it and the first interesting thing I found is that despite the Google order that they&#x27;ll no longer allow obfuscated Chrome extensions[0] the Honey extension is still - a year later - a large 2MB+ Javascript blob (webpack compiled and minified) [1]<p>I&#x27;ve been meaning to go back into it to figure out what exactly they&#x27;re doing but never found the time<p>$4B cash on an extension that is at the mercy of Google and it&#x27;s ever-changing rules and sporadic enforcement seems a risk<p>[0] <a href="https:&#x2F;&#x2F;blog.chromium.org&#x2F;2018&#x2F;10&#x2F;trustworthy-chrome-extensions-by-default.html" rel="nofollow">https:&#x2F;&#x2F;blog.chromium.org&#x2F;2018&#x2F;10&#x2F;trustworthy-chrome-extensi...</a><p>[1] <a href="https:&#x2F;&#x2F;robwu.nl&#x2F;crxviewer&#x2F;?crx=https%3A%2F%2Fchrome.google.com%2Fwebstore%2Fdetail%2Fhoney%2Fbmnlcjabgnpnenekpadlanbbkooimhnj%2Frelated" rel="nofollow">https:&#x2F;&#x2F;robwu.nl&#x2F;crxviewer&#x2F;?crx=https%3A%2F%2Fchrome.google....</a>
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kevindong超过 5 年前
$4 billion acquisition price &#x2F; 17 million monthly active users [0] = $235.29 per active monthly user<p>[0]: <a href="https:&#x2F;&#x2F;investor.paypal-corp.com&#x2F;node&#x2F;10556&#x2F;pdf" rel="nofollow">https:&#x2F;&#x2F;investor.paypal-corp.com&#x2F;node&#x2F;10556&#x2F;pdf</a>
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hnburnsy超过 5 年前
If you use Edge on Android, Honey is a built in extension, but not enabled. Go to settings then coupons to see it lurking there. Thought it was weird that Microsoft would partner with such a weird company. Having a deal with Microsoft may have given them Street cred.
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shamblesRed超过 5 年前
Feel like a lot of people don&#x27;t understand what business Honey is in. And a lot of the times they&#x27;re not even familiar with the whole lineup of Honey products. Knowing someone&#x27;s intent to purchase is very powerful. You&#x27;re literally giving information about what you want to buy, what price you might buy at etc. Plus deals, coupons, price drops etc make manipulation really easy. $4B might be a bit too much but still, this adds a lot of value to Venmo. I&#x27;d say it was a good buy! But yeah people calling it a scam etc. are unaware of the company. Maybe because they weren&#x27;t as publicized as Bay Area companies or didn&#x27;t raise too much money
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undefined3840超过 5 年前
That might be one of the best exits you could hope for as a founder or startup employee. Very little money raised to get to that valuation.
devicetray0超过 5 年前
Pertinent data points from the article:<p>&gt; $4 billion, mostly cash<p>&gt; 17 million monthly active users<p>&gt; 350 employees<p>&gt; profitable on a net income basis, 2018<p>&gt; raised $49 million from investors
yellow_lead超过 5 年前
I know it&#x27;s apples and oranges, but when I compare this to the Instagram acquisition (1B) in my head, I&#x27;m truly stunned.
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maerF0x0超过 5 年前
CamelCamelCamel had no idea what it was worth, Retailmenot missed the boat, wikibuy can now market itself for 4B to Square or something.
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ChaitanyaSai超过 5 年前
We worked on an open-source price comparison for a while <a href="https:&#x2F;&#x2F;github.com&#x2F;OpsopiDev&#x2F;extpricext" rel="nofollow">https:&#x2F;&#x2F;github.com&#x2F;OpsopiDev&#x2F;extpricext</a><p>You might find this useful: if you are worried about what&#x27;s happening with your data with an alternative like Honey, or you actually want to compare prices while shopping on Amazon (which clamps down on anyone trying to offer price comparison or price history graphs)<p>Please note that this is quite rough, and can do with a number of feature improvements (we haven&#x27;t had the time to get back to it)
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n8henry超过 5 年前
One of their early employees did an &quot;Ask Me Anything&quot; on Reddit about 5 years ago. It is pretty interesting. <a href="https:&#x2F;&#x2F;www.reddit.com&#x2F;r&#x2F;IAmA&#x2F;comments&#x2F;1vjj51&#x2F;i_am_one_of_the_developers_of_a_popular_chrome&#x2F;" rel="nofollow">https:&#x2F;&#x2F;www.reddit.com&#x2F;r&#x2F;IAmA&#x2F;comments&#x2F;1vjj51&#x2F;i_am_one_of_th...</a>
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eaenki超过 5 年前
Even if the data is highly valuable and it’s not losing money, I don’t see how it’s worth $4B with 17M users. Sounds off by like x5
graphememes超过 5 年前
I thought honey was a pure scam, it&#x27;s not?
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hello_1234超过 5 年前
Honey sponsors a lot of youtube personalities. I remember Mr Beast talking about them. Seems like it paid off.
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will_pseudonym超过 5 年前
&gt; $235 per active monthly user<p>I, for one, laud PayPal&#x27;s bold move to acquire such a large future tax write-off.
dyeje超过 5 年前
How is Honey worth even remotely close to 4B. It is a coupon aggregator in a browser extension?
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chanchar超过 5 年前
Can someone with a better understanding of Honey&#x27;s business explain why it&#x27;s worth $4B?
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willart4food超过 5 年前
$235 per active user, and a mostly cash deal.<p>That sounds like one of those dot-com&#x27;s deals.
myskier超过 5 年前
Honey permissions in Safari Browser: 1. Can see all webpages in browsing history 2. Can read sensitive information from webpages, including passwords, phone numbers, and credit cards on all webpages
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asar超过 5 年前
As others have mentioned, at first sight, this seems like a crazy valuation at $235.29 per monthly active user. But customer acquisition costs for financial products can be a lot higher than that. Honey is close to the payment process, this must be very valuable to PayPal, maybe because it gives them a clear advantage over other PSPs or because they can offer merchants another way to increase revenues and customer satisfaction. The tech might also provide an easier way to enter new markets since it would distinguish PayPal from other payment providers, i.e., entering a new market as the payment provider that&#x27;s secure and lets you save money.
foobaw超过 5 年前
How rich will this make Honey employees? Especially the early ones?
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yalogin超过 5 年前
Honey is very similar to the ad programs we had during the early 2000s. People used to get paid for clicking on ads. Now the same idea is repackaged and used to gather browsing data and it’s worth 4billion? Why don’t companies look at the downside before buying these? One single privacy issue will kill the whole product. This is like buying a new car, PayPal already has Lot less than 4billion in its hands.
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rgbimbochamp超过 5 年前
Isn&#x27;t this just a chrome extension that shows up in ads everywhere?
nellyb84超过 5 年前
there&#x27;s an amazon app extension that does something super similar to this. &quot;Amazon Assistant&quot; - <a href="https:&#x2F;&#x2F;www.amazon.com&#x2F;gp&#x2F;BIT" rel="nofollow">https:&#x2F;&#x2F;www.amazon.com&#x2F;gp&#x2F;BIT</a>
syshum超过 5 年前
So will they now ban people from using Coupon&#x27;s based on their political beliefs too?
chirau超过 5 年前
In what world is Honey worth 4b?
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dboreham超过 5 年前
A new high water mark in &quot;they paid $x for a company I never heard of?!?&quot;
xfitm3超过 5 年前
One scummy company acquiring another.
sarcasmatwork超过 5 年前
I&#x27;m more amazed people still use Paypal in today&#x27;s society.
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durbin超过 5 年前
Reading these comments has actually made everyone in the room less intelligent.
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