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Ask HN: What do you do after a successful Kickstarter?

8 点作者 pizzaparty2超过 5 年前
I have a novel invention that I am pretty sure at least some people will like. I haven&#x27;t done a whole lot of market research except searching for similar products, a patent search, and just kind of knowing that the device would be useful for certain people.<p>I&#x27;m making the device now. I&#x27;m actually several iterations in but it&#x27;s shaping up. I think I will be able to launch the Kickstarter in about four months.<p>I&#x27;ll probably set the lowest possible number for &quot;success&quot;. That would include remaining legal expenses I haven&#x27;t paid like getting it UL listed, etc.<p>So say I set the Kickstarter goal to $20,000. I could put $2000 in myself and I think get another $2000-$3000 from local supporters. That&#x27;s 25% funded which I think has a chance at providing the initial momentum the project will need.<p>Say I get to this point. I&#x27;ve had a successful $20,000 Kickstarter. I order ~500 boards and cases and assemble and ship them myself.<p>But then what? I&#x27;ll have a successful POC and made a net profit of maybe a couple thousand bucks. How do I grow it from there into a bigger product? For example, I think the invention could be useful to a larger percent of the population than I will capture with just Kickstarter marketing.<p>I think I can do a successful Kickstarter but I don&#x27;t know how to capitalize on that.

6 条评论

BolexNOLA超过 5 年前
Hey there, I know this isn’t exactly what you asked but I felt compelled to send this along when I saw your example numbers. I’ve actually had a (somewhat) successful crowdfunding campaign and lI’d like to give two pieces of advice about what to expect (1), how to consider what you want to raise (2), and just a general piece of friendly advice (3):<p>1) 70-80% of your funding, unless you’re a rare breakout viral sensation, will be raised in the opening and closing 48-72hrs. The middle will be a slog. Be ready for that and just keep communication&#x2F;promoting going.<p>2) It’s relatively easy to clear $2500-$5000. Not EASY, but relatively easy. It takes a lot to justify people to push you to $10,000+. You HAVE to get beyond your friends&#x2F;family&#x2F;immediate network and that is very, very difficult. You need to do a lot of prep, host events, and get people blasting this thing everywhere. You need to shamelessly shake EVERY tree you available no matter how distant they are.<p>3) People invest in you as much as, if not more than, your product. The video needs to feature not just the product&#x2F;idea (having a functioning version helps a lot btw) but YOU. People need to like and trust you. This is no different from investors. Good luck!
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hmwhy超过 5 年前
Have only been a backer before so take my opinion with a gain of salt.<p>Thinking ahead is great, but it&#x27;s often too easy to overestimate how good an idea is and get lost in thinking about all the things that were never going to happen.<p>It appears that you are not going to spend any more time on validating your idea, so why not just focus on having a nice prototype, see how it goes on Kickstarter, and use that as an opportunity for idea validation? How quickly and&#x2F;or how well your idea will be funded will likely give you an indication of whether or not you should be thinking about the next step.<p>Even in the case that it&#x27;s underfunded, you still get an opportunity to interact with those who pledged, find out what works and what doesn&#x27;t, and then decide on whether you can make things better or even eventually turn it into a business.<p>It should be noted that in the case that your idea is overwhelming overfunded, you will likely be forced to scale up and effectively doing many of the things (accounting, manufacturing, shipping, customer service, etc.) required to turn it into an actual business.<p>As I gathered, manufacturing depends entirely on what your product is and you may have to deal with overseas suppliers for cost reasons (there are horror stories, don&#x27;t always go for the cheapest). I assume that most people only think about that after they see how successful their campaigns are (it&#x27;s very frustrating that things keep getting delayed for the backers though, so please try your best not to over-promise). Some people take care of the the rest by themselves (if they have a team), or using third-party services. In any case, I don&#x27;t think you will miss the signs when that happens.<p>Good luck!<p>Edit: removed random fullstop in the middle of a sentence. Typos.
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SQL2219超过 5 年前
At least you&#x27;re thinking ahead. A lot of kickstarters have trouble delivering. Perhaps you ramp up your ask to 50,000 buy the equipment that will allow you to be super productive.
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Jack000超过 5 年前
anecdotally, I&#x27;ve talked to two successful hardware kickstarter founders. They both regretted doing it - it took a huge amount of time to raise 30k and 70k respectively, and they were both blindsided by unforeseen issues and had to face angry backers.<p>For a super small hardware project it might be better to bootstrap and start by selling kits or one-offs.
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jrowley超过 5 年前
I the first thing you should do is tell people you are delayed, or at least give yourself at least 2x your standard engineering time estimate. The unexpected always come up and it’s better to manage expectations early and have those first users in the know and happy.
rasz超过 5 年前
&gt;goal to $20,000. I could put $2000 in myself<p>so, you are planning to start with a fraud and go from there? :&#x2F;
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