That's the Google AdWords way ... <i>by default</i>, include people "interested in" the United States with no end date. So, lots of junk clicks at high CPCs from India, former Soviet Republics, and other places where the local language may not even be English. Turning these settings off requires drilling down into some obscure Google Ads interface ... it used to be <i>AdWords Dimensions > Geographic</i>, but not sure what it is now.<p>If you call them on it, the Google phone reps will say with a straight face, “Let's say people with family in Moldova want to look for something to tell their relatives in the U.S.”<p>The ethical way for Google to handle this would be to make all U.S. campaigns <i>by default</i> target users in the U.S., Indian campaigns target users in India, Moldovan campaigns target users in Moldova, etc. If businesses want to expand their campaigns to people living in other countries for whatever reason, give them the option but don't make it the default.<p>I feel especially sorry for the local small business owners trying to counter the SEO garbage and Yelp reviews that clutter the results. They try to set up the campaigns trusting Google's guidance, and they're lucky if 10% of clicks end up being target customers living in the same area. Often they have no clue about what's going on, and wonder why their campaigns are costing so much for only a trickle of real customers.