Push Pop Press

And for those who wonder what the heck "skeuomorphically" means: <a href="http://en.wikipedia.org/wiki/Skeuomorphism" rel="nofollow">http://en.wikipedia.org/wiki/Skeuomorphism</a>

Sounds like a great product and I'd bet it will be a huge success. Remember when the iPad first came out the top selling paid "app" for the first 2-3 months was the "Elements" ebook. It was a much simpler version of what Gruber described, but it sold like hotcakes. After you buy your $500-800 tablet, you want some software to show off how cool it is and a few well produced nature/cook/science books that have physics based demo features will do that perfectly.<p>The comment about content being hard to product is right on. My guess is that they will publish just a few books a year, but they will be amazing looking and beautifully produced.

The problem with this model is obviously going to be producing the content and I'm surprised Gruber doesn't mention that.<p>Distributing books this way will add a lot of complexity and cost to an already expensive workflow. If this format succeeds I imagine it will have more in common with "games" than it has with traditional "books". The model for funding and producing these "books" would therefor probably be more similar to how games are produced.

I'm surprised he would say that there's no joy in the Kindle experience. Perhaps on an iPad the Kindle app isn't stellar for magazines, etc. -- but that's because the iPad is much more suited for consuming media than reading actual books...You can't hold/control it with one hand like a Kindle and the backlight wears you out quickly.<p>Maybe I'm being hard headed, but for books that aren't related to programming, I don't think I'd want any multimedia being dropped in to the pages... Right now I would say the reading experience on an actual Kindle is unmatched, and the other apps are just there to support the hardware and add convenience.

I foresee a huge number of celebrity chef cooking books…

Interesting. Kindle just announced their "Kindle Singles": <a href="http://www.amazon.com/b?ie=UTF8&#38;node=2486013011" rel="nofollow">http://www.amazon.com/b?ie=UTF8&#38;node=2486013011</a>

Downloading an "app" requires effort and more to a degree, commitment. Browsers will get faster or Safari will become the nerd-age IE.

If Push Pop Press is going to rely on people using the iPad with one hand as their home page shows, they may find themselves short on users.