Growing up in the 80’s and 90’s with Trinitron TVs and Walkmans, seeing the SONY logo even to this date evokes a deep sense of trust, brand loyalty and pleasure in using their products. I think there is tons to learn from companies like SONY, Braun, Apple, IBM (old IBM that is). They innovated relentlessly, put excellence in design as part of the ethos, understood UX/UI, and deeply cared about the customer experience. Trinitron TVs were part of my childhood, a window into the world of imagination...in color :)