This article is extremely cringe inducing. I absolutely hate apps like TikTok and Instagram, Snapchat - take your pick. It feels like all of the most sugar-coated and decadent aspects of pure consumerism have been wrapped up and distilled into a toxic stew, delivered by IV drip right into the patient because we're all ADHD due to... the screens.<p>So, let me see if I get this right - the future is I have to watch hours of influencers before I inform my purchases? Weird, I mean I kind of like some light forms of entertainment, but the thought that all my purchasing and spending habits will be mediated by fake, passive forms of ad-based information delivery all by the most noxious personalities on the Web gives me the chills.<p>Thanks but I'll pass. Appreciate the heads up that this is what the SV thought leadership is up to though!