Learning from Kenneth Cole's Social Media Mistake

I can't believe the comments on the article itself. Business impact? The sort of people that care about their products aren't going to boycott buying them because of a silly Tweet that most people found funny, even if they won't publically admit that.

It'll be forgotten in a few days.

It was in poor taste, but why do we assume that it was a mistake?<p>The mocking twitter accounts are just helping Kenneth Cole.

It is fantastic marketing if you ask me.