There are other companies targeting other areas of the market.<p>Ultra high end: Harley Davidson Livewire, Zero SR/F<p>High end: Fuell, Cake<p>Mid range: Zero S/DS/FX<p>Low end: Sur-on Light Bee, CSC City Slicker<p>The biggest problem for electric bikes is recharge time. Motorcycle batteries are physically small and have low range, and take hours to recharge compared to 1-2 minutes to refuel at a gas station. That makes them unusable for anything except city commuting or tossing in the back of a truck on the way to the OHV area. Meanwhile the fastest growing segment in motorcycling is adventure riding, which is for bikes that can be ridden thousands of miles at a time both on and off road (sometimes 50-100 miles away from paved roads or services of any kind).