For context, "Ichigo Ichie" is often interpreted as, "Each moment is always a once-in-a-lifetime experience."<p><a href="https://en.wikipedia.org/wiki/Ichi-go_ichi-e" rel="nofollow">https://en.wikipedia.org/wiki/Ichi-go_ichi-e</a><p>To me, it expresses a similar sentiment as "Carpe Diem" or even "Memento Mori" - recognize that life is fleeting, so savor, cherish, and make the most of this present moment.<p>> The teachings of Zen, the Japanese version of Buddhism<p>It's an over-simplification to say "the Japanese version", since there are many varieties of Buddhism in Japan. Zen originated in China, and has Vietnamese and Korean variants as well.<p>In the end, the article is marketing for his "The Book of Ichigo Ichie", which seems to contain good reminders and common-sense advice - a kind of Westernized, pop Zen.<p>It's in a similar vein as YOLO and books about applying "Carpe Diem" as a guiding philosophy for daily life.