I find this website to be a fairly amusing example of how marketing co-opts real, generally easily expressible ideas to be an amalgamation of highly targeted jargon and pointed funnels for personal information collection.<p>Generally any well intentioned person who worked on an idea like this would be delighted to share what their product does specifically and clearly - unashamed screenshots of interesting visualizations (maybe half cooked), telling descriptions of specific numbers being crunched and their utility as predictive indicators of project success, verified with statistical certainty.<p>Sadly this kind of naive, honest approach is very regularly usurped by the machiavellian machinery of the professional art of convincing others to buy things, which is narrative focused and story driven with very little concrete substance.<p>Not blaming the author here, I understand the motivations at work and sympathize with them, but still sometimes find myself dumbfounded by the results.