"In Edelman’s index of public perception, business ranked the highest in competence"<p>So business has a competence of 14 and ethics of -2 and NGOs have a competence of -4 and ethics of 12.<p>Only NGOs are ethical.<p>Only Business is Competent (but not by much).<p>Only the public is smoking some powerful stuff.<p>on edit: added the (but not by much)