I think it's really about being passive. If you're passive, nothing can hook you. Everything (anything?) is enjoyable when it's an active activity.<p>Books should not be downloading content to your brain. They should be more of a conversation. TV is only fun when you're asking questions back - that's why things like anime, drama, and Marvel movies have such dedicated fandoms.<p>There's the Pirsig's brick principle. To quote a site: <a href="https://www.thestrategyexchange.co.uk/2014/05/pirsigs-brick/" rel="nofollow">https://www.thestrategyexchange.co.uk/2014/05/pirsigs-brick/</a><p>"There’s a point in Zen and the Art of Motorcycle Maintenance where the author, Robert Pirsig, is describing semi-autobiographically his experience teaching English ('Rhetoric') at a college in Bozeman, Montana. One of his students, a clever but unimaginative girl, has set herself the task of writing an essay on the US. Pirsig gently suggests that she try narrowing her focus a little, perhaps to an essay about Bozeman.<p>A few days later the girl is back, quite upset this time, because she’s struggling to get started, and she can’t understand why she should be able to write about a small and incidental town like Bozeman when she’d wanted to write about the US.<p>Pirsig, angered, tells her to write about a street in Bozeman, about one building there – the opera house – and to start with the upper left hand brick.<p>Puzzled she goes away, and a few days later turns in a lengthy and outstanding piece of work. She had sat herself in a coffee shop across the street, started writing about the brick, and it was like taking a cork out of a bottle. She couldn't stop writing."