TikTok has succeeded not because it has unique features. It simply started its strategy to take on the world with the freshest possible generation of users, children aged 11-14.<p>Look at the beginnings, it was disgusting, but they were there patiently spending money to convince the generation that now with 18-21 already believes that Instagram is just a stronghold of retirees and no community.<p>They now feel part of something unique because getting on Instagram meant competing against those who were already established. Every social network must be focused in this way. Today TikTok attracted all the big stars, and the Instagram generation is really asking themselves, what is going on? (same question snapchat users did back then), the truth is TikTok is eating Instagram at some big pace and it will take it over completely soon.<p>Do you want to create a new social network? Aim for the 11-15 year old population and in 3-4 years you will have the strongest, most faithful and active community.