<a href="http://squareup.com" rel="nofollow">http://squareup.com</a> does have a beautifully simple page, just compare it to the mess that is PayPal<p>However, you can tell it was made by designers in a high-end environment (large screens+ fast broadband) - for example, it shows a blank page when javascript is disabled and the image on the right is a whopping half megabyte, not even progressively rendered or split between above/below fold.