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How to give a great presentation: advice from a legendary adman (2012)

224 点作者 c0restraint超过 5 年前

5 条评论

AndrewKemendo超过 5 年前
I have been giving presentations professionally since ~2007.<p>The only thing I agree with is the end:<p>&quot;The most effective speeches and presentations sound as if they have been spoken, ad-lib, and not written down at all. Great presenters and speakers make it all sound so easy and so natural that one assumes it just pours out of them. It almost never does.&quot;<p>You&#x27;ll never see an amazing talk&#x2F;brief&#x2F;speech like described above, follow the formula outlined in the &quot;How to organize a presentation.&quot;<p>The &quot;How to organize a presentation&quot; is great for someone who has never given a presentation to be able to give a tolerable presentation.<p>However going from tolerable to good takes a completely different pathway and most people never get there.<p>I suggest if you&#x27;re serious about being influential as a presenter you try an open mic for poetry, improv or standup comedy. You&#x27;ll bomb probably, but the exercise is really important.<p>Practice storytelling. Write more. Understand your audience before you even start building your presentation. There&#x27;s so much to do that is never ending but at the end of the day you&#x27;re trying to build a relationship with your audience so that they trust you and what you are trying to convince them of.
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JoeMayoBot超过 5 年前
Lots of good tips here. I&#x27;ve been speaking and teaching for several years (software development) and it&#x27;s a process of continual improvement. Here are my thoughts on a few of the items:<p>- Involving the audience: People often ask questions and this can be the best part of the presentation because I learn about what I might not know, I understand what other people care about, and it often introduces fun interactions. Sometimes, giving away swag is fun by asking questions at the end of the presentation and giving a prize to the first answer.<p>- Give them a book: I always include a slide at the end of the presentation so people can contact me, find related material for more info, and the URL to any code used in the presentation.<p>- Making it sound like you: Non ego driven sharing for the benefit of the audience. Sometimes, I&#x27;ll go listen to a speaker because of who they are, regardless of the topic.
cl42超过 5 年前
Oh man, Ogilvy’s writing is so great and he has such good advice.<p>I remember reading some of his other writing... One anecdote about superglue: want to show people it’s strong? Don’t just say it in a billboard ad; glue a car to the billboard!<p>Brilliant.
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BossingAround超过 5 年前
An interesting lecture on the topic is also How To Speak by late MIT professor Patrick Winston [1]. Very much recommended!<p>[1] <a href="https:&#x2F;&#x2F;www.youtube.com&#x2F;watch?v=Unzc731iCUY" rel="nofollow">https:&#x2F;&#x2F;www.youtube.com&#x2F;watch?v=Unzc731iCUY</a>
cbanek超过 5 年前
This is some great advice. I totally agree with the &quot;it feels natural and ad-lib but it&#x27;s not.&quot; If something is really well organized, one topic will naturally flow into the other (also, it&#x27;s easier to adlib with well organized presentations, I find).<p>One way I frame the first bit of advice (about having a theme, and keeping it to the theme) is my favorite line from Planes, Trains, &amp; Automobiles:<p>&quot;When you&#x27;re telling a story, have a point! It makes it so much more interesting for the listener!&quot;<p><a href="https:&#x2F;&#x2F;www.youtube.com&#x2F;watch?v=-JLbAePwoHQ" rel="nofollow">https:&#x2F;&#x2F;www.youtube.com&#x2F;watch?v=-JLbAePwoHQ</a>