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Under Armour dumped an app

68 点作者 mjohn超过 5 年前

9 条评论

adaisadais超过 5 年前
Under Armour still owns a lot of digital assets (1). I think this set back will help UA prepare for future successes.<p>Bold Prediction: I think by 2035 neither Nike, Adidas, or Under Armour will be the dominant shoe brand. I believe we will have a new company which will change the game dynamically. A new Apple or Tesla of shoes.<p>(1) <a href="https:&#x2F;&#x2F;www.google.com&#x2F;amp&#x2F;s&#x2F;amp.businessinsider.com&#x2F;under-armour-is-becoming-a-tech-company-2015-6" rel="nofollow">https:&#x2F;&#x2F;www.google.com&#x2F;amp&#x2F;s&#x2F;amp.businessinsider.com&#x2F;under-a...</a>
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SQueeeeeL超过 5 年前
What a disingenuous title, they&#x27;re killing some small app, not MFP which is the one people commonly use
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nradov超过 5 年前
It&#x27;s just really tough to compete in the fitness tech market. The total addressable market size isn&#x27;t huge. And over the last few years Garmin has thrown tremendous resources into it and launched so many new products that smaller competitors were squeezed out. Wahoo, Suunto, Coros, and Polar are still hanging on with small market shares in devices and Strava may survive as an independent app. Nike tried and gave up. Fitbit was slowly dying and got rescued by a Google acquisition. But anyone else is going to have to come up with a real disruptive innovation to have a chance of long term survival.
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dadarepublic超过 5 年前
Sneakerhead here. This is tangental but related. The core of Under Armor&#x27;s problem is design. The market is simply not excited by UA&#x27;s offerings. This cascades throughout their ecosystem - this app included.<p>UA sells shoes, no question. Just not to sneakerheads.<p>Think of it this way, I remember as web engineer, when engineers were installing Chrome on family members computers to get them off the built-in browser. Chrome was far better (at the time) and the core audience - engineers - helped Chrome ascend to the status as most widely used browser (<a href="https:&#x2F;&#x2F;gs.statcounter.com&#x2F;browser-market-share" rel="nofollow">https:&#x2F;&#x2F;gs.statcounter.com&#x2F;browser-market-share</a>).<p>Nike, Adidas, and recently New Balance have just consistently produced more exiting designs beyond the initial hype machine.<p>A simple look at the StockX resale market reflects that.<p>I&#x27;m not surprised this app failed. UA is a big brand and, no doubt this will not kill them. But they aren&#x27;t an &#x27;exiting&#x27; brand. Focus on the core product - that marketing that the core product design provides effects all their efforts - this app included.
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kjakm超过 5 年前
I really don&#x27;t understand why they can&#x27;t just stop selling the hardware but continue supporting the app and introduce a way to move data from it to one of their other products. They&#x27;re a big enough company they can shoulder the cost of this. In fact - it should be considered an investment in not losing future business. Failing to do it just shows disdain for their customers.
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neonate超过 5 年前
<a href="https:&#x2F;&#x2F;archive.md&#x2F;xO3xd" rel="nofollow">https:&#x2F;&#x2F;archive.md&#x2F;xO3xd</a>
sm4rk0超过 5 年前
For curious, this is the actual news from the title:<p>The company quietly pulled its UA Record app from both Google Play and Apple&#x27;s App Store on New Year&#x27;s Eve. In an announcement dated sometime around January 8, Under Armour said that not only has the app been removed from all app stores, but the company is no longer providing customer support or bug fixes for the software, which will completely stop working as of March 31.<p>Source:<p><a href="https:&#x2F;&#x2F;arstechnica.com&#x2F;information-technology&#x2F;2020&#x2F;01&#x2F;smart-scale-goes-dumb-as-under-armour-pulls-the-plug-on-connected-tech&#x2F;" rel="nofollow">https:&#x2F;&#x2F;arstechnica.com&#x2F;information-technology&#x2F;2020&#x2F;01&#x2F;smart...</a>
buboard超过 5 年前
Better to quit the experiment early before the damage becomes big enough to hurt the brands image.
jbj超过 5 年前
Tech startups change a lot, when you use something one and off over a long period of time, I find it difficult to navigate within their ecosystems.<p>As for sports tracking, there are a few reasons I can see to use them: Social, Health, Visualization, &amp; Data collection&#x2F;management<p>Maybe a little off topic for some, but here is my experience with sports tracking after using a couple of different solutions during the past 10 years:<p>I like Endomondo, and joined fairly short after they launched the website.<p>They have had a pro version, a plus version, and now a premium version. Just when the app launched, I bought the paid version from the app store, which was a single payment and I liked to support a new, and in my case local, initiative.<p>One thing which was really nice with particularly this app, was the audio feedback, while running, so no need to look at a screen to get the lap time, pace, heart rate, etc.<p>I don&#x27;t use the social features a lot, but it seems that Strava[0] now dominates in this space, I have tried their app, but I don&#x27;t like their data vis, and find their privacy&#x2F;sharing permissions to distracting to modify to suit my preference.<p>I have since moved to using a running watch from Garmin and don&#x27;t really rely on the tracking capability of a smartphone.<p>Now I have copied my running activities to runalyze[1] a project which used to have all their code base on github in their earlier days. They do a fantastic job at visualizing data from both my watch and surprisingly also very well from 3rd party footpod powermeters[2], they do this much better than Garmin does on their own website[3] because they overlay right and left shoe on the same graph. They do on the other hand, not have &#x27;social&#x27; features, but you can generate a public sharable URL.<p>Luckily, Garmin is a pretty big company, and the will hopefully not close their service any time soon, but it bothers me a little that on my newer watch, 920XT, I need data connection to extract my activities from my watch directly directly to their platform in order to view it.<p>On my old 910XT, it was possible to extract activities to my laptop, or even to my phone with a 3rd party app[4] and an ANT+ chip. There was even a nice app for viewing activities locally on the device [5] - a really nice solution if you don&#x27;t have a data connection, and you are using an older watch with an android phone.<p>Over all, I have been very happy with Garmin, just with the tiny exceptions of need for online sync, and the decision to remove support for their temperature sensor data field.<p>-cheers<p>[0] <a href="https:&#x2F;&#x2F;www.strava.com&#x2F;" rel="nofollow">https:&#x2F;&#x2F;www.strava.com&#x2F;</a><p>[1] <a href="https:&#x2F;&#x2F;runalyze.com&#x2F;" rel="nofollow">https:&#x2F;&#x2F;runalyze.com&#x2F;</a><p>[2] <a href="https:&#x2F;&#x2F;runscribe.com&#x2F;" rel="nofollow">https:&#x2F;&#x2F;runscribe.com&#x2F;</a><p>[3] <a href="https:&#x2F;&#x2F;connect.garmin.com&#x2F;" rel="nofollow">https:&#x2F;&#x2F;connect.garmin.com&#x2F;</a><p>[4] <a href="https:&#x2F;&#x2F;play.google.com&#x2F;store&#x2F;apps&#x2F;details?id=com.quantrity.ant2net_pro" rel="nofollow">https:&#x2F;&#x2F;play.google.com&#x2F;store&#x2F;apps&#x2F;details?id=com.quantrity....</a><p>[5] <a href="https:&#x2F;&#x2F;play.google.com&#x2F;store&#x2F;apps&#x2F;details?id=sk.flashdev.gcviewer.pro" rel="nofollow">https:&#x2F;&#x2F;play.google.com&#x2F;store&#x2F;apps&#x2F;details?id=sk.flashdev.gc...</a>
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