Infographics and statistics seem to be a new advertising strategy. I say this appreciatively mind you! I far prefer these sorts of posts than the generic PR babble produced by most companies. OkCupid[1] seemed to be one of the pioneers of the format and I'm glad to see others follow.<p>What exactly is the attraction however? Do we feel we get a more thorough understanding of ourselves or our friends when looking at this? When you look down at the figure that says "You have 97,000 photos in your network" does that give you a new found respect to the collaborative creative ability of your social circle? Of humanity overall?<p>I'm interested as whatever it is that attracts us to this page is as much a reflection on us as it is on the article.<p>[1] <a href="http://blog.okcupid.com/" rel="nofollow">http://blog.okcupid.com/</a>