How Google Search Works

1. get web search result<p>2. insert a bunch of extra stuff (ads, sidebar, wikipedia result, results for maps&#x2F;youtube&#x2F;etc., top stories, people also ask, images, discover, ...)<p>3. remove URLs (replace with tracking links)<p>4. deliver to user

Don&#x27;t sell search results? I find that one dubious. I experienced an ad labelled link in the middle of the actual search results. I wanted to screenshot it bad but it was in incognito. Weirdly, bing also does this on incognito, they apply different styles at least on mobile. It might be an A&#x2F;B test but I have my doubts.

It&#x27;s nice, but not really a technical explanation.