This could potentially enable what I always thought the final model will look like: you go into a store, find the book, point an app at its store-specific barcode, and you get it physically delivered or saved as ebook - the store makes a percentage but prices can still be competitive with Amazon, and everybody is happy. If you really want to take the book home on the same day, an extra fee is added (to pay for traditional stocking costs).<p>You could even do it without custom barcodes, just with some geofencing or wifi identification. At worst, with a dedicated touchscreen device in-store.<p>Alas, i’ve repeated this idea everywhere for years and nobody in the industry seems to have latched on it yet, so maybe something I don’t know about the industry makes it unviable ️