Personally, I found TikTok to be a funny, light-hearted app, but there's definitely an overaggressive approach when it comes to pushing content and re-engaging users.<p>Besides what he is saying, the app and platform are designed to spread content fast, with quick feedback loops of brand re-engagement through other platforms. If you use Reddit you will notice that content coming from TikTok gets shared constantly and it's designed in a way that drives indirect traffic back to them. There are even a handful of subreddits just dedicated to TikTok videos like r/TikTokCringe which got so popular that it is not for "cringe" anymore.<p>Not only the videos have a TikTok watermark, but also when they end they have a prominent display of the creator username (which presumably drives people who found the content funny to
search for them).<p>This makes me think that he is actually upset about the fact that TikTok thrives on Reddit and there's nothing they can do about it.<p>Just look at TikTok itself. Have you seen their user experience when it comes to sharing content? It's a super highly optimized sharing experience that even remembers your preferred sharing channels, plus it has a significant number of features for soft sharing like downloading as a live photo or gif.
I mean there's zero friction between TikTok and posting a gif to Reddit or any other platform because they make it incredibly easy.<p>This seems diametrically opposed to Reddit's sharing experience which is constantly tinkered to create a walled-garden (for example in iOS they disabled the ability to share videos directly into messages because this effectively made visiting Reddit unnecessary.)<p>The other super crazy part about TikTok is how their algorithm presumably works. It's really an incredible engineering accomplishment but one that is definitely transgressing the "creepy" line. They really analyze absolutely everything about your content in order to classify it and rank it. This article gives a good explanation: <a href="https://veed.io/grow/reverse-engineering-how-tiktok-algorithm-works/" rel="nofollow">https://veed.io/grow/reverse-engineering-how-tiktok-algorith...</a>