I may get downvoted for this, but I stop reading <i>anything</i> when I see the author can't differentiate between "lose" and "loose". Normally I'm somewhat forgiving on spelling, but that particular one has become a pet peeve of mine because it's SUCH a common mistake these days and SO easy to learn not to do -- it reeks of laziness. In my mind if you don't know how to spell an extremely common, short word like "lose" your arguments are unlikely to be convincing. I realize that's a bit of an argumentum-ad-hominem fallacy itself (because your spelling has nothing to do with your argument), but to me a writer who misspells "lose" is like a singer who sings off-key.