The article throws up two problems: the obvious one is that no-one trusts Google not to lose interest in a year or two and flush everything into the Google Sewer that all sorts of other killer products have been dumped into.<p>The other, though, is even harder for Google to solve: it's their culture of contempt for creators. Google's most successful products are all founded on the idea that content is worthless, and that whatever Google brings to the party is so valuable that paying in exposure, or the opportunity to participate in surveillance capitalism via advertising, ought to be enough to make you happy.<p>Search increasingly repackages other people's work, and Google are happy to leverage their monopoly to delist you if you don't like it; AMP ditto. News is wholesale the same story. YouTube spent years turning a blind eye to rampant copyright violation (particularly for music videos) to build itself into a monopoly. Google Scholar, Google Books - almost every Google success story is based on the same formula: take other people's work, repackage it, tell them you'll see them in court if they don't like it, and drop you from search (hell, at one point, Google banned a news outlet for a story about concerns with Google Maps' privacy aspects, if you want to understand how freely they'll use their monopoly).<p>Here, though, the creators have many outlets competing for their output, and an audience who are well-engaged with Steam, the Windows Store/Xbox, PlayStation Store, and so on. But Google's culture appears to be too arrogant to actually recognise the value of creators.