In the scope of your story, I have two words that come to mind:<p>Market. Validation.<p>Building something revolutionary and brand new is a long, painful path of combatting misunderstanding and selling people on something they don't even know they need yet.<p>Regardless of who else they see in the market, now you've got something you didn't have before: a known market, and the validation that someone else saw value in that market as well. Let them do the hard work of teaching people why this solution is needed - and then come in with your distinct vision and value to show the people that are now looking that you're an option they should consider.<p>A quick anecdote from a recent experience I had with the company I recently started working with - we produce <a href="http://www.postmarkapp.com" rel="nofollow">http://www.postmarkapp.com</a>.<p>I've been friends with the founders for a long time and know their vision and capabilities for building a great company very well. But unlike our other product <a href="http://www.beanstalkapp.com" rel="nofollow">http://www.beanstalkapp.com</a> - Postmark laid in a relatively new marketplace. The challenge wasn't getting people to use our product, it was getting them to realize why they needed our product in the first place. That's a high barrier to climb, and the team was already doing a remarkable job before I joined.<p>3 weeks into my first month, another little company - you might have heard of them, they're called "Amazon.com" - introduced a "competing" service to Postmark. Now THATs about a monday morning.<p>Much of the internet, including some folks on HN, predicted our demise. But the more we taked about it, the more excited we got. Amazon just entered the market we were looking to serve. We know that our style of serving our customers fundamentally differs from AWS, so we'd compete on that edge. Markets are big, and diverse. You don't need the <i>entire</i> market to be successful.<p>And Amazon had just opened the door for many of our potential customers that don't fit their market to discover us instead, without us having to do anything new.<p>Conversations with customers in the last month have confirmed this. The very things that had us wondering "what does this mean" on day one of the SES launch have helped us hone our focus on how we serve <i>our</i> market.<p>Great ideas don't make great businesses - great markets make great businesses. Amazon saw what we'd already seen, and validated it.<p>There's 4 ways to enter a market and win.<p>1) First
2) Best
3) Cheapest
4) Luckiest<p>If you can't be one, you've always got the other 3 to try out.