Personally I think virtual gifts is a dangerous business model. In some scenarios it can work, but you need a really good reasons to create artificial scarcity or else you'll piss people off and be very vunerable to competition.<p>Raise your hand if paying $2 to download a 200k ringtone makes you happy. How fast would that business model disappear if people were able to upload whatever they wanted from their PC or iPod?<p>Making money from virtual property is a great idea, but it can definitely "go against the flow" just like ads. You have to be really careful to only charge for things that people will buy because they want to pay for them.