Wow.<p>First of all, I'm curious to what proportions this is driven primarily by remote office work (O365), videoconferencing streaming, recreational video streaming (does Disney+ run on Azure?), or what.<p>But second... I'm fascinated by the concept of prioritization rules in place rather than simply raising prices. I wonder if it "looks bad" to raise prices, or if the vast majority of customers already have locked-in prices contractually so that raising prices has little effect. But I'd always thought that with AWS's spot pricing and so forth, that auction-style dynamic pricing was a core feature of clouds.