My $0.02, YMWV<p>Sometimes when you say things, you need to word them in a way that conveys the correct information to them, even if the same phrase when spoken to you would mean something different. I believe this might be one of those cases.<p>Your friend needs a job, and sees you as having a company. He needs to be told, perhaps quite bluntly, that you don't have a company. You have something which may eventually pay off, but at the moment, it's a stuggle to make ends meet even just for you alone.<p>Putting someone on won't increase your revenue, so you can't pay him. Taking time away from what you're doing will decrease your revenue, so you can't mentor him.<p>In short, he needs to be told that you don't have a company, and in some senses you don't have a job. You have an activity that you spend all your time on, with none to spare, and you don't make enough money yet for yourself.<p>All the above may not quite be true, but you need to get that message across in terms he will understand. You may want to say something like "As a friend I'm sure you'll try to see things from my point of view" but that message might not be heard.