This is a gem and so refreshing to read.<p>>Good selling is not about money changing hands; it’s about relieving the customer of the anxiety that accompanies spending.<p>This us so true. We started a company two years back for providing 24/7 operational support. We grew from 5 people to 30 purely based on this maxim.<p>Our motto was “Work hard to let our customer sleep in peace” and it really paid off.