Maybe a good start, but I don't think it's too useful. Creepiness is not just security, it's both: privacy and security.<p>A while ago I got Tile, though it was a good idea. Returned the same day, because in order to add a device I needed to create an account. The device is in my hand, the phone is in my hand, Bluetooth is the protocol. I don't need a server to arbiter a pretty straight-forward interactions between them. There is absolutely no need to require account creation, until I request cloud dependent features. Should be functional offline without any data sent to server.<p>Same with GoPro, they app required you to signup before you can use it.<p>On the other hand, I can pair and update my Bose headphones without having an account. I can do it without an app by plugging in a cable. I don't need to bother about their cloud security or privacy policy, because they simply don't have PI they can loose or misuse. I only need to be concerned about security of Bluetooth and Updates delivery.<p>Because it is hard not to use various services and you can't possibly asses security and privacy policies easily, the first question is: What information it collects and does it really need it to function or merely for marketing et al? If it does need, then you need to worry about security and privacy.