The scale of the search interest is hard to understand because no numbers are provided, just percentages.<p>Searches are up 250%. Percent of what? 1000 searches? 1 million searches? I understand that this post is content marketing for the company, but I haven't heard of it before, so I don't know if they can simply toss out a YOY % and claim that it's a trend. Reading the article, it's also not clear that the queries were coming from users based in NYC.<p>I think looking at something like Google Trends might be more representative of interest, as you can filter the data by State, try different search terms and see the % change by day, week, year or 5 years.