Almost Everything is Unprofitable (SEO and Startups)

I have absolutely no idea what this article is trying to tell me. I think it's (luckily) quite unusual to encounter writing that's so completely and utterly unintelligible.

From the optimized (?) seobook.com front page: "And now you can hire Aaron as your personal SEO coach for just around $10 per day!"<p>Oh my.