Kanye West Vaults from Broke to Billions with Yeezy in Demand

Kanye has long had quite extreme ambitions. A few years ago he Tweeted an org chart for a company he called &quot;Donda.&quot; It ranges from what you would reasonably expect (&quot;Music Production&quot;, &quot;Merchandising,&quot; &quot;Web Music Store&quot;) to the absurd (&quot;Cancer Research,&quot; &quot;Hovercrafts&quot;, &quot;Luxury Cloud Service&quot;)<p><a href="https:&#x2F;&#x2F;img.thedailybeast.com&#x2F;image&#x2F;upload&#x2F;v1&#x2F;articles&#x2F;2016&#x2F;02&#x2F;15&#x2F;inside-donda-kanye-west-s-plan-to-rule-the-world-and-save-his-bank-account&#x2F;161214-stern-kanye-donda-embed_f7dokr" rel="nofollow">https:&#x2F;&#x2F;img.thedailybeast.com&#x2F;image&#x2F;upload&#x2F;v1&#x2F;articles&#x2F;2016&#x2F;...</a>

&gt; He calls it the “next frontier of living for humanity.”<p>Sounds like something Adam Neumann would say.

Kanye was broke when he married into the Kardashians. I suspect he gained a lot of marketing knowledge from them. Good for him.

&gt; Alexandra Fletcher, a Bank of America spokeswoman, confirmed the authenticity of the document reviewed by Bloomberg. Prepared in September, it hasn’t been updated since the coronavirus pandemic began. The valuation of “future royalties generated in the footwear category is estimated from $1.75 billion to $3 billion,” according to the bank’s preliminary analysis.<p>It sounds like that preliminary analysis will be revised... downward.

I can’t even begin to understand what would cause someone to buy a pair of “Yeezy” shoes.