I don’t really understand what “no code” is. You can put up a storefront and conduct business without writing a line of code, simply by adding plug ins to Wordpress, calling out to stripe etc. The result is somewhat templatized and slightly generic looking but that’s great: your value comes from the content, as the author correctly describes, and the visitor will presumably understand navigation etc.<p>This kind of process has decades of predecessors, from dbs like Delphi, Excel, to Emacs in the ‘70s to (so it was claimed at the time) FORTRAN.<p>Is “no code” meant to somehow imply something more?