System76 if you're reading this, please hire a new design team that is on par with Apple, Google, IBM, etc. and a new industrial design team that has competence at the level of Bang & Olufsen, Apple, Braun, etc. System76 has such a huge potential but their marketing and design is lacking severely.<p>You guys need to realize that great companies such as Apple have a certain design ethos(some people resonate with it and some don't, but they have a very strong design language) and it comes from the top-down. Steve Jobs had a deep sense of appreciation for Japanese architecture, IBM in the 60's had hired Elliot Noyes, and Braun was aesthetically lead by Dieter Rams. IBM Thinkpads had hired IDEO design and bunch of high class firms to design their products. Nikon hired Pinin Ferrina. Study the history of hardware companies and what made them great.<p>System76 has the potential to be the most amazing linux-based computer company in the world - but they don't have the right type of leadership. Leadership needs to have good "taste".