We call it a "consumer exploration tool" - a quick way to tap into the wealth of information in social networks to get a better picture of what people are like. The target market is marketing professionals - brand managers in consumer products companies and such.<p>We tried to build a tool that's easy to understand and use - our hope is that you go to the website, and after just a few clicks you get it. We'd appreciate any feedback from the HN community on that point.<p>Oh, and it's absolutely free for now, so if you can use it to get some insights into the market for your own startups, that'd be awesome! - Let us know if you found anything interesting.