I like this. I wonder if there's a google-killer in targeting ads at the quality, or type, that suits you? It would build brands both ways, as the article says. Of course, it's not needed at the high-end of BMW et. al., because they already have full-time staff for this stuff; but there's a huge middle-ground between that and the weight loss ads. Now, how to make it convenient and low-cost enough, to bring those benefits to the next tier, who are presently non-consumers of this service, but would love it (like lionhearted here)?<p>aside: low-cost in this article happen to also be unpleasant; but they needn't coincide. Most disruptions are low-cost (e.g. PCs). They are indeed low-quality, but only with respect to users who already have something better (e.g. mainframes). Google text ads are very low-cost, but also pretty good, especially when related to what you're searching for anyway - this is the idea they copied from (and paid off) overture.com (was: goto.com, now yahoo owns them). I think this was a fantastic idea, even better than google's search, because it aligns everyone's interest, even as it optimizes profit (the auction part).<p>Re: "needing the money": I recently negotiated my highest ever deal (by a significant integer factor). I did it by pretending I didn't need the money. But I really, really did, so this was... stressful. At the last, I gave in; but I estimate I could have gotten an extra $50,000 or so. Oh well, I still did really well. I prefer the article's plan of <i>not actually</i> needing the money. Fortunately, that deal is very close to putting me in that position.