What I don’t get about this kind of thing is that it’s not just shady data resellers you’ve never heard of. It’s also overt, high profile, branded tech companies like Foursquare and Yelp, with huge amassed data sets of foot traffic, wifi scans, battery status, often paired with demographic info or data that can be joined by ad IDs or commercial device graphs.<p>If these companies are able to keep on truckin’ with massive user bases who don’t seem to care that the entire business model rests on flagrant violation of data privacy and data reselling, why would you ever expect anyone to care about the long tail of scammy lesser known data resellers?<p>Companies like Yelp or Foursquare are essentially as scammy as it can possibly be, with the scamminess shoved right in users’ faces, with lots of middle fingers and half-hearted sound bytes about respecting data privacy. If users don’t react in horror and delete accounts / stop contributing en masse in response to that, why would you ever think an expose about something a further ten degrees removed from the user’s immediate experiences is going to cause any reaction?<p>People just don’t care.