Stop tracking me: Austrian citizen files complaint over Android Advertising ID

Surprised that Google didn&#x27;t take proper pre-cautions here to not run into this.<p>If there is indeed such an identifier, enabled by default its pretty obvious that its technically possible to track a user. And with all the other data Google has, they also can link to the actual identity pretty easily.

The title should have mentioned the person by name: it&#x27;s Max Schrems [1].<p>He has a legal background, and has fought a number of high-profile privacy cases in Europe.<p>The day the GDPR came into effect, he filed violations complaints against Facebook and Google in four different jurisdictions. He&#x27;s a spearhead figure in this regard.<p>[1] <a href="https:&#x2F;&#x2F;en.wikipedia.org&#x2F;wiki&#x2F;Max_Schrems" rel="nofollow">https:&#x2F;&#x2F;en.wikipedia.org&#x2F;wiki&#x2F;Max_Schrems</a>

For anyone complaining about this: <i></i>the advertising ID is a very good thing for us tech people<i></i><p>Nobody know how to change it or turn it off. That means a lot of developers and advertisers assume it is actually a good way to track users. So if <i>you</i> go in and reset&#x2F;disable it, you&#x27;ll be in such a small minority that you&#x27;d become an edge case and they&#x27;d lose the historical data on you.<p>Obviously this isn&#x27;t true 100% of the time but if it didn&#x27;t exist then advertisers would use a hardware fingerprint probably, which is a lot harder to spoof