Kate Moss pulled a similar move back in 2005. She'd pretty much faded into obscurity but was shown in the British press snorting cocaine. She lost a couple of contracts but capitalized on the revival of her "fame" and, as Wikipedia says, "<i>According to Forbes, Moss has earned more money since her cocaine scandal than ever before</i>." Very little publicity is bad publicity. We've even seen this with scandals in the hacker scene too.