It's a strange decision by Twitter here, but they are in a strange position.<p>Donny, love him or hate him, does say a fair few things that are ... questionable. Jack has talked about this a bit, and their conclusion thus far has been that anything he says, by virtue of the office, is newsworthy enough. Policies for thee, but not for he. It's been a battle with users, but everyone seems to just grumble along.<p>That policy has worked up until today.<p>A lot of work went into this decision. They A/B tested the color of the note, likely the font, the positioning, the exact words, the fact check itself, etc. This thing went through meeting after meeting and was run past some good legal counsel. Twitter isn't the sharpest tool in the shed, but it's also not a rusty shovel. They red-teamed this a fair bit, I'd imagine. They must have known that Donny would not view it favorably and would do exactly what he is doing currently.<p>All the same they went ahead and decided to make the move at the end of May, ~6 months before the 'fit hits the shan'.<p>Why?<p>Their stock is, well, fairly ok. Jack seems to be doing alright. Monthly users are flat-ish since 2015, but compared to FB, it's a bit of a wash.