Makes a lot of sense. My friend and I worked on a hyperlocal news concept with some journalists at the LA Daily News in 2008 but just couldn't see a way to make a business model work. We joke now that we should have realized that the only news that readers and advertisers would have been interested in was saving 50% or more on limited-time deals, and it would have been nice to realize that while the paper still had a robust sales staff.<p>But in all seriousness, it's a perfect fit for local newspapers. Much more efficient than a national company trying to reach into lots of markets itself. Now that this can move beyond newspapers into just about any local outlet, the possibilities for OwnLocal are very intriguing. Great growth potential and an exciting product. This looks like the future of local deals.<p>By the way, it's a shame newspapers have no money left, or they could retool to do some awesome targeted marketing. If they had the ability to make more customized newspapers for some selected addresses (not just region-by-region), they could unlock a different market for advertisers.