Malayali (Kerala, India) culture has the common developing world fatness = prosperity mentality to some degree (minus the Indian love toward asceticism), but we have the added factor of having the defining movie star of my parents generation (And pretty big star still) being a rather pudgy guy (Mohanlal!) and that does shape people’s views on things.<p>It’s a funny interplay with stars that they shape their appearance to fit societal expectations but at the same time shape them.