SaaS costs money to though - there's not an analysis of that in this article, if you use AWS or Azure they cost as well. I can see Apple need to charge for their service (I'd want a lot to argue with developers all day :-)), they could probably charge less though, but the same argument can be made for all their products.<p>Personally I think its great that I can write some code publish an App and Apple looks after a lot of stuff for me, would I like it if they charge less, sure - but its a level playing field, everyone on the App Store pays the same, so just add 30% to your price and move on. As a user, I like that I can reasonably trust the apps I download from the App Store - and thats who apples customers are, users, not developers. If you want to use apples service then you have to pay a premium, if you don't like it you can probably go to android (I'm sure this is Apples position).