From time to time there are discussions about how nearly all low hanging fruits are taken and startup founders are faced with a desert of really innovative opportunities.<p>SpaceX demonstrates, that if you move into an emerging market - pass that barrier to entry which admittedly rather high in SpaceX case, though not forbidding in any way - you're actually flush with opportunities. For some time SpaceX looks like a company which takes an existing product - be that a rocket, an engine, a cargo spacecraft or a satellite - makes an optimized version of it and along the way improves it in just some aspects. For example, Dragon was able to bring payloads down. Or Starship is able to be more easily reusable than Shuttle. Or the Starlink - it's almost the same, only low-flying sats and phase array.<p>When it's only some, rare truly innovative parts which your company is facing - and all the rest is rather predictable and "safer" from business point of view - you can really focus on those innovative parts, instead of being overwhelmed with all at once. SpaceX solves problems one by one - and they can afford it, being in the market (or market area? Space is pretty big) with relatively rare competition.