The competition being (non-exhaustive list, comment if you know of others I might have missed):<p>SimpleAnalytics.com, Plausible.io, Matomo.org, GoatCounter.com, and (shameless plug but WIP) Chiffre.io.<p>However, while there is a competition to gain users and market share, ultimately these platforms are in competition against Google Analytics and other giants of the surveillance industry. The only risk if one of them grows too fast is that it becomes the new giant. Google used to say "don't be evil", after all.