Apple's response is a start but simply being able to challenge the rules doesn't ensure a fair hearing when you do so. In many cases fairness will only be achieved if Apple actually changes their rules. Let's see what they actually say when GOG and Steam and Epic and YouPorn and Mozilla and Microsoft and Google wish to publish their forbidden apps and marketplaces, when Netflix wants a registration and payment form like the Apple Music app on Google Play, when someone wants to publish an Electron app on the Mac App Store etc. They've already had ten years to listen and they already know every major gripe.