TE
科技回声
首页24小时热榜最新最佳问答展示工作
GitHubTwitter
首页

科技回声

基于 Next.js 构建的科技新闻平台,提供全球科技新闻和讨论内容。

GitHubTwitter

首页

首页最新最佳问答展示工作

资源链接

HackerNews API原版 HackerNewsNext.js

© 2025 科技回声. 版权所有。

Magic hat leaves behind a transformed craft beer industry in Vermont

122 点作者 AndrewLiptak将近 5 年前

12 条评论

polygotdomain将近 5 年前
As a craft beer lover, I&#x27;m really at odds with what to think about where the scene is today. There are so many breweries out there that are brewing some really great beer and coming up with some interesting styles. In many places there&#x27;s a recapturing of what I&#x27;d call &quot;beer as place&quot; with beirgartens, brew-pubs, and breweries themselves having a more open and inviting experience to hang out and drink beer. It&#x27;s tasty, fun, and enjoyable.<p>But there are downsides to all of this as well. The market is SUPER trendy, and breweries have the choice of either jumping on the bandwagon of the style-du-jour or being left by the wayside. Because there are so many breweries and they are so young, the overall quality is just okay with maybe one beer being notable and the rest being slightly sub par. Then you have this issue of investment firms and bigger conglomerates buying up successful microbrews and sucking the life out of them.<p>I love beer, and in many ways you could say that the American beer scene has never been better. But that doesn&#x27;t mean that there aren&#x27;t dark sides to all of that. I drank plenty of Magic Hat over the years, and it&#x27;s a shame that there are certain names out there (Goose Island is one that comes to mind) that used to stand for a solid craft brewing operation that are now just marketing veneers on top of investment bankers and big corporations.
评论 #23705153 未加载
评论 #23705391 未加载
评论 #23706506 未加载
评论 #23704225 未加载
评论 #23707103 未加载
评论 #23705048 未加载
ErikAugust将近 5 年前
Vermont today has much better beer than Magic Hat (even at its height). They tried a lot of different stuff, and most of it just wasn&#x27;t very enjoyable. What Magic Hat did have was beautiful marketing and wider distribution.<p>It has to be partially by choice, but The Alchemist and Lawson&#x27;s make some of the best beer I have ever had, but they are both impossible to find outside of New England and a few parts of New York.<p>I recently moved back to Vermont, and one of the first things I did was purchase Heady Topper. Even less than five miles from the brewery, it was hard to find!
评论 #23704462 未加载
评论 #23704421 未加载
评论 #23704667 未加载
评论 #23710149 未加载
jdhn将近 5 年前
Wow, this is such a throwback. Along with Hoegaarden (pre-Inbev acquisition) and Harpoon&#x27;s UFO White, #9 was one of my first forays into craft beer. That being said, it&#x27;s been years since I&#x27;ve seen any Magic Hat on a shelf. Perhaps I&#x27;m not looking hard enough? Either way, here&#x27;s hoping that Magic Hat makes a resurgence!
评论 #23703955 未加载
评论 #23704003 未加载
nkozyra将近 5 年前
I think while Magic Hat holds a place in the craft beer renaissance story, much of the regional beer from that era was unremarkable. The idea that it was better than the macro beers stemmed largely from the experimentation and derivation from American adjunct lagers.<p>As the smaller, more rabid craft beer industry grew from the late 90s, bigger regional brewers like MH never really evolved. Some of that might have been due to the acquisitions, but survival in this extremely saturated space means making a name for yourself via taste and&#x2F;or quality and Magic Hat didn&#x27;t measure up. Very few people I know would reach for a MH over a cheapo adjunct lager.
评论 #23704357 未加载
评论 #23704007 未加载
评论 #23704172 未加载
评论 #23704882 未加载
ilamont将近 5 年前
A lot of really good entrepreneurial food companies have come out of Vermont, Ben &amp; Jerry&#x27;s being the most famous. Like MH, it was acquired by a multinational company (Unilever) although it still strives to retain its independence and Vermont character. We live in an adjoining state, and get cheese, chocolate, beer, and syrup from Vermont producers. There&#x27;s even roasted coffee beans from a producer up there that my wife likes. Most aren&#x27;t known outside of the northeast.<p>The thing is, in order to survive almost all of these Vermont food ventures have to &quot;export&quot; to other states. The local market isn&#x27;t big enough. This encourages them to be more experimental, which fits with the state&#x27;s independent streak but is also necessary to attract die-hard fans elsewhere.<p>To give one pre-pandemic example, if the local cheesemakers attempted to sell product that was just like what you can find in the supermarket there&#x27;s no way consumers in other states would notice it, much less the restauranteurs in New York and Boston.<p>[Edited Unilever reference]
评论 #23704804 未加载
chrisseaton将近 5 年前
I think an issue the American craft beer scene has is quantity over quality. Some American beer places I go into have like forty different beers <i>on tap</i>, and are really proud of it. I find it hard to believe that forty beers are being kept fresh and live and maintained properly. Are they replacing them every few days or are the less popular ones in a range that wide sitting there for weeks? I feel like they&#x27;re ending up quietly taking lower-quality shortcuts like using kegs rather than casks. I don&#x27;t know why they don&#x27;t focus on fewer, higher quality beers, rather than a ridiculously wide range.
评论 #23704957 未加载
评论 #23704647 未加载
评论 #23705042 未加载
tomc1985将近 5 年前
There are so many good east coast brews that we rarely, if ever, see on the west coast. I pick up Magic Hat whenever I see it, and they&#x27;ve always been good -- didn&#x27;t know they were such a revolutionary force, and that the (very good) beer that I buy from them was even better back in the day.
zoomablemind将近 5 年前
Craft beer craze seems to overpower any ability to discern flavor subltieties across so many offerings. Won&#x27;t balme consumers to shop by the labels, one craftier looking than other. Even established brands like the MH can drown in the colorful sea of the labels. So gone the days, when I readily paid for overweight luggage just to bring home a case of UFO from Boston.<p>These days, I&#x27;m very much utilitarian about beer, as long as on touch it&#x27;s colder than room and not much more than 2bucks a bottle. In most cases (for me), the buzz and burp are just unwanted side-effects, so cool water sans ice serves the function ... free of charge. I pick up the missed carbs from the dessert :)
freefal将近 5 年前
#9 is one of my favorite beers so I was bummed to see the title of this HN post. Reading the article it sounds like production is just being moved to Rochester though.
评论 #23704013 未加载
评论 #23705704 未加载
评论 #23703901 未加载
beezle将近 5 年前
Never really got into most of the Magic Hat offerings. Single chair was ok. I was surprised they never really did much with the tap room, instead keeping it to just to small samples and merchandise rather than going full tap room like everyone else
评论 #23705295 未加载
iloveyouocean将近 5 年前
The post title should be &#x27;Magic Hat leaves behind a transformed craft beer industry in Vermont&#x27;. Magic Hat is the name of a company.
adamc将近 5 年前
I don&#x27;t even drink, but this is a great story.