Here's my counter argument to that site. Big eCommerce sites will test and optimize every pixel and if something doesn't work, they'll replace it with something better. Now, go find a list of the top ten eCommerce sites and I'll bet at least 50% have a carousel on the home page.<p>Google's first search result gave me Amazon, eBay, Walmart Target, Etsy, Best Buy, Macys, The Home Depot,Wish and Craigslist. Only four don't have a carousel: Target,Etsy, Macys and Craigslist.<p>Lot's of cherry picking. The 1% nd.edu stat ignores the 8% clicks a similar carousel was getting on a different ND web property. For giggles, here's the home page at the time :
<a href="https://web.archive.org/web/20121214022552/www.nd.edu/" rel="nofollow">https://web.archive.org/web/20121214022552/www.nd.edu/</a><p>- The Neilson Norman Group sample size was ONE.<p>- If you read the all of the Weilder Fuller comment, he says "Now, I’ll preface the remarks below by saying that there are some excellent uses for a rotating gallery. "<p>- <a href="https://www.accessibilityoz.com/" rel="nofollow">https://www.accessibilityoz.com/</a> - accessibility specialists have a carousel on their home page.<p>The Adam Fellows quote isn't from the page that's linked. It's from <a href="https://ux.stackexchange.com/questions/10312/are-carousels-effective" rel="nofollow">https://ux.stackexchange.com/questions/10312/are-carousels-e...</a> where he also says "“Of course in some situations a carousel is exactly the right means to deliver content and so we need to try and importantly test every situation.”