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A Letter to Our Readers About Digital Subscriptions

4 点作者 kareemm大约 14 年前

1 comment

dgallagher大约 14 年前
NYT.com Pricing Page: <a href="http://www.nytimes.com/subscriptions/Multiproduct/lp5558.html" rel="nofollow">http://www.nytimes.com/subscriptions/Multiproduct/lp5558.htm...</a><p>NYT Home Delivery: <a href="https://www.nytimesathome.com/" rel="nofollow">https://www.nytimesathome.com/</a><p>WSJ.com Pricing Page: <a href="https://order.wsj.com/sub/f3" rel="nofollow">https://order.wsj.com/sub/f3</a><p>Both of them suck because it's not easy to figure out how much you'll actually pay annually. They purposely bury the actual subscription cost behind "details" hover-bubbles, and only explicitly show you limited-time rates which are far cheaper than what you'll actually pay in the long run. Basically, it's a signal that they're afraid to tell customers how much they actually cost.<p><pre><code> WSJ Year 1 Year 2 Diff Online $103.48 $155.48 50% Print $119.08 $363.48 205% Online/Print $139.88 $441.48 215% iPad App $207.48 $207.48 0% DUAL-PLANS REQUIRED: Online/iPad $310.96 $362.96 17% Print/iPad $326.56 $570.96 75% Onl/Pri/iPad $347.36 $648.96 86% ------------------------------------ NYT Year 1 Year 2 Diff Online/Mobile $183.96 $195.00 6% Online/Tablet $243.96 $260.00 7% Online/All $423.96 $455.00 7% 10001 (NYC, NY): Print (S-Sun) $289.80 $327.60 13% Print (M-Fri) $285.20 $322.40 13% Print (F-Sun) $349.60 $395.20 13% Print (7 day) $538.20 $608.40 13% 90120 (LA, CA): Print (Sun) $345.00 $390.00 13% Print (M-Fri) $340.40 $384.80 13% Print (F-Sun) $478.40 $540.80 13% Print (7 day) $680.80 $769.60 13% </code></pre> With the exception of the WSJ iPad App, everything increases rates in year 2. The WSJ increases them dramatically.<p>The NYT print subscription includes free online/smartphone/tablet access (All Digital Access). It's actually cheaper to subscribe to some Print plans to gain All Digital Access, than it is to just go digital!<p><pre><code> Online/All $423.96 $455.00 Print (S-Sun) $289.80 $327.60 NYC Print (M-Fri) $285.20 $322.40 NYC Print (F-Sun) $349.60 $395.20 NYC Print (Sun) $345.00 $390.00 LA Print (M-Fri) $340.40 $384.80 LA </code></pre> I guess this means it's cheaper to provide online, smartphone, iPad access, AND physical home delivery, than it is to omit delivery. ;)