Nokia Pure: Nokia's New Official Font

This is awesome. With this new beautiful, strong font acting as a multiplier of the huge competitive advantage they got by opting for Windows Phone 7, both iPhone and Android are doomed.

Erik Spiekermann isn't very happy about the new typeface. He did the original, and says this one is bland [1]. Though it is, the old face was shockingly dated and needed replacing [2].<p>Nokia Pure is a nice readable typeface, very appropriate for use on mobile devices, elegant in it's own way - but too bland. They should've saved some money and just said "Frutiger".<p>At least they aren't setting their logo in it.<p>[1] <a href="https://twitter.com/espiekermann/status/51173410415452160" rel="nofollow">https://twitter.com/espiekermann/status/51173410415452160</a><p>[2] <a href="http://twitpic.com/4edrh7" rel="nofollow">http://twitpic.com/4edrh7</a>

When I saw the font, I got the feeling it hadn't changed much. Then I compared it to the old one, and I realized it's completely different, but it just gave the same feeling. In other words: very good job.

And the links for download:<p><a href="http://brandbook.nokia.com/other_files/Brand_Book_v2.2_2011/Fonts/puretext/nokiapuretext-webfont.ttf" rel="nofollow">http://brandbook.nokia.com/other_files/Brand_Book_v2.2_2011/...</a><p><a href="http://brandbook.nokia.com/other_files/Brand_Book_v2.2_2011/Fonts/pureheadline/nokiapureheadlinerg-webfont.ttf" rel="nofollow">http://brandbook.nokia.com/other_files/Brand_Book_v2.2_2011/...</a><p>As posted here:<p><a href="http://craig.dubculture.co.nz/blog/2011/03/26/putting-nokias-new-nokia-pure-typeface-on-your-symbian-phone/" rel="nofollow">http://craig.dubculture.co.nz/blog/2011/03/26/putting-nokias...</a>

Looks good, a little bit toyish, though. The endings of the letters look like they are rounded. I prefer the stylish seriousness of Helvetica Light on the iPhone, but that's a matter of taste.

Oh sweet, another font where the word "I'll" looks bizarre.

I like it. It's clean, reads nicely at small sizes on a screen, and shows its Modernist heritage while going for a little more motion.<p>I wish I could use it on my web application (I think), but my quick scan doesn't show any licensing information.

I can't believe what I'm reading here. That font is awful. The x-height is too short in terms of ratio, the counters are squashed, the stroke width is far too fat. It looks totally clunky on my screen. And that page design?! Show some love Nokia!

Why? I really liked (and still like) the one they used up until now [1]. It looked fancy, it was _really_ distinctive, and it had a great readable font for devices (e.g. screenshot [2]). What more do you need from a typeface?<p>P.S. Doesn't this new typeface somehow remind you of Windows Phone 7's one?<p>[1] <a href="http://spiekermann.com/en/nokia-sans-character/" rel="nofollow">http://spiekermann.com/en/nokia-sans-character/</a> [2] <a href="http://www.flickr.com/photos/21709201@N00/4263893860/" rel="nofollow">http://www.flickr.com/photos/21709201@N00/4263893860/</a>

They probably spent a lot of resources to develop this font and didn't even bother to move the "Our new typeface" headline a pixel or two to the left so that it looks like it's actually left-aligned with all the other text.

Chrome 9.0.597.83 beta for Linux does not do a very good job with the kerning on that page. Not sure if it's bad hinting or just poor rendering, though.

I like the dots on the i's and j's.

I know there are others out there (Microsoft, Android, etc.) but I do not like corporate branded fonts. I'd much rather they choose a more creative name and open it up for much broader use.

At first I thought the lowercase 'g' was weird, because it's facing to the right, but then I guess it makes sense with their 'seamless motion' tag.

It looks decent: modern and playful. I'm not typeface expert, but it seems like there are more implied vertical lines than I would expect.

I think one of Nokia's problems might be an ego that is too big.

I thought this was a joke at first, but am pleasantly surprised.<p>I actually checked my calendar, but realized it is still 2 days away.<p>T minus 2 days for the most ridiculous headlines of the year.

Looks like Microsoft Segoe UI, which would make sense.

first impression: too fidgety.

OK , now I am starting to get worried about Nokia

Now I finally know what they've been doing for the last 4 years...

Well, that's a wrap. Nokia is done with being about technology.

When an artist seems to want to tell you more about themselves than their work, the work is usually not all that interesting.

Haha. Way to try and ride on Facebook's branding.