Salesforce Buys Social Media Monitoring Company Radian6 For $326 Million

Good for them! What most people doesn't know is that Radian6 founder, C. Newton, also founded Q1 Labs ( a successful security company ) and was kicked out of it a few years ago by the "board"...<p>Instead of giving up, he formed a new company and did very well for the second time.

some gems from the TC comment thread:<p><i>"SCRM comes of age in a big way by connecting inbound social media activity to customer acquisition and retention strategies... Congrats!"</i><p><i>"sf.com validates and values that businesses need to deploy a "listening platform" to monitor all forms of customer conversation."</i><p>marketing people are so cute

As someone who has used Radian6 before: Good luck, Salesforce... you'll need it.

Interesting earnout structure for the founders, considering the company raised so little. I don't know how $14M over three years on top of $326M creates much incentive to hang around.

I wrote some thoughts,. one of the important things from a CDN perspective is that Radian6 was not just built in Canada but funded here as well.<p><a href="http://startupnorth.ca/2011/03/30/salesforce-acquires-radian6-for-326-million/" rel="nofollow">http://startupnorth.ca/2011/03/30/salesforce-acquires-radian...</a>

I'm excited to see if any of this money makes it back into the Maritime startup community.<p>This is an area where Ottawa does extremely poorly. Very little mentorship and money made it from the telecom generation of founders to today's generation.

I've often found Salesforce software janky and frankenstein-ish. Radian6 is a great acquisition but hopefully they won't try and marry it into some of their other software.

I wonder if there will be any more acquisitions in the social media monitoring. I think the best candidate is Visible Technologies.

It's a good day for New Brunswick!